Giving Back to the community or charge a nominal fee for Hair Class/Workshops in your salon once a month.
Class ideas
-easy basic braiding classes for mums
-single dad workshops to show how to care and style their daughters hair.
-a shaving or grooming class for young teenagers
-5 min hair styles for dirty hair.
There are many more but lets start there
Now Promote
Use your social media and your teams to promote, give every client a flyer, advertise at your local primary school or daycare.
We are now looking at these guest as potential clients and their families & friends
Tools
On the night have all your tools and products on display with special packs that can be purchased.
Ideas for packs
-elastics, clips, bands brushes (lollies)
-shampoo and conditioner packs along with styling products
-brushes clips & combs to do the job
-dry shampoo, hot irons etc.
Finally
As a thank you for your guest attending the night give out a discount vouchers for their visit to your salon.
Social Media
Personally, I would get permission from your guests to take video content and use this for your social media.