INSTAGRAM REELS vs STATIC POSTS by Joe Cignetti

Reels offers several key advantages over still images, especially when it comes to engaging with your audience and growing your brand presence. Here are some reasons why Reels can be more impactful:

Higher Engagement Rates

Reels tend to get more views, likes, comments, and shares compared to static posts. Instagram prioritises Reels in its algorithm, pushing them to a wider audience, even beyond your followers. The interactive and dynamic nature of videos captivates viewers, encouraging more engagement. Reels are 60% more engaging.

More Reach & Discoverability

Reels are shown in the dedicated Reels tab and often appear on the Explore page, where users can discover new accounts. Your content can be found by people who don’t already follow you. For businesses, this increases brand awareness and attracts new followers organically.

Versatile Storytelling

With Reels, you can showcase your brand, products, or services in a more creative and entertaining way. Videos allow for dynamic storytelling – whether it’s demonstrating how your product works, showcasing customer testimonials, or giving behind-the-scenes insights. It allows your audience to connect with you more deeply.

Better for Explaining & Educating

Complex topics or processes are often better explained in a video format. Whether you’re a hairdresser showcasing a styling technique or a business introducing a new service, Reels allow you to break things down step-by-step visually, making it easier for your audience to grasp.

Trend Participation

Reels are often used for trending sounds, challenges, and themes. Jumping on trends can give your content a wider reach because Instagram promotes trending content. Being part of these trends makes your brand seem current and relatable.

More Entertaining & Captivating

Compared to still images, Reels offer an element of entertainment that hooks the viewer in quickly. This keeps them engaged with your content longer, increasing the likelihood of them following your account or interacting further with your business.

Showcase Personality & Humanise the Brand

Reels let you infuse personality into your content, whether that’s through humour, personal anecdotes, or more casual, behind-the-scenes footage. This helps build a stronger connection with your audience as they feel like they’re getting to know the people behind the brand.

Encourages Repeat Viewing

The short, engaging format of Reels encourages users to rewatch them, leading to more views. This creates multiple touchpoints with your audience, reinforcing brand recall.

Driving Action

With the option to add call-to-actions directly within Reels (e.g., “Shop Now,” “Book Now,” or “Learn More”), it’s easy to drive traffic or conversions. The combination of visuals, sound, and storytelling makes Reels a compelling tool to prompt your audience to take action.

Aligns with Audience Preferences

As more users, especially younger demographics, gravitate toward short-form video content (thanks to platforms like TikTok), Instagram Reels align with their preferences. Meeting your audience where they are can enhance your chances of growth and increased engagement.

Reels not only allow you to tap into Instagram’s powerful algorithm but also keep your audience entertained and connected, leading to better visibility and engagement over time.