Why Should I have a YouTube account for my business? by Joe Cignetti

I have written and given a few reasons why I think having a YouTube account can be of benefit for you and your business.

Have a quick read and if you can see the benefits then make sure you read next 2 weeks blogs on how to start your own channel.

I will take you though all the steps you need to complete, so you can be on your way.

Showcase Your Work and Expertise

YouTube offers a dynamic platform for hairdressers to visually showcase their work in ways that social media posts or websites may not.

By creating videos that demonstrate various hairstyles, colour techniques, or transformations, you can give potential clients a clear sense of your capabilities and that of your team.

Tutorials are particularly effective for this, as they not only highlight your skills but also provide valuable content to viewers. Through videos, clients can gain insight into your approach, your attention to detail, and your creative vision, which makes them feel more confident in booking with you.

Build Trust and Brand Awareness

Regularly posting videos on YouTube helps hairdressers build trust and increase brand awareness. People are more likely to engage with and remember a business when they see consistent, engaging content. Over time, your audience begins to view you as an expert in your field, especially if you are delivering helpful tips or showcasing your latest work. This form of brand-building is essential for hairdressers who want to establish a strong presence not just locally, but on a broader scale. Trust is developed as your audience begins to recognize your personality and work ethic, which can encourage potential clients to book appointments with you.

Engage with a Wider Audience

While local salons traditionally rely on word of mouth or local advertising, YouTube allows hairdressers to connect with a far wider audience. The platform is global, and your videos could be viewed by people from different regions or even countries, broadening your reach. For instance, a tutorial on cutting curly hair could attract viewers who are looking for expertise in this area, regardless of where they live. Not only does this increase visibility, but it also allows you to connect with industry peers, attract international clients (especially useful if you sell products or offer virtual consultations), and build a reputation that could go international.

Educate Clients

One of the most effective ways to keep clients engaged between visits is through education, and YouTube is perfect for this. Hairdressers can use videos to teach clients how to properly care for their hair, maintain their styles at home, or use specific products. This type of content not only serves as a valuable resource but also positions you as a professional who cares about client satisfaction beyond the chair. Additionally, educational videos tend to perform well on YouTube as viewers appreciate free, valuable advice. As you consistently post content that helps your clients maintain healthy, beautiful hair, you increase client loyalty and retention.

Money Earning Opportunities

For hairdressers who consistently produce content, YouTube offers the potential to earn money once your channel meets certain criteria. Through YouTube’s partner program, ads can be placed on your videos, generating income based on views. Beyond ads, there are opportunities for brand partnerships, sponsorships, and affiliate marketing, especially if your channel grows a substantial following. As a hairdresser, you could collaborate with haircare brands or tools, reviewing products and potentially earning a commission on sales. This additional income stream can complement your salon services, turning YouTube into a profitable part of your business.

Drive Traffic to Your Salon

One of the most direct benefits of YouTube for hairdressers is the ability to drive traffic to your salon. In each video description, you can include links to your booking page, website, or social media profiles, allowing viewers to easily book appointments after watching your content. If you’re promoting special offers, seasonal discounts, or memberships, YouTube gives you a highly engaging way to reach potential clients with your message. By using call-to-actions in your videos, such as inviting viewers to book a consultation or visit your salon, you can turn passive viewers into active clients.

Collaborations with Influencers or Brands

YouTube also opens doors for collaborations with other content creators or brands. Hairdressers can team up with beauty influencers to reach new audiences or work with haircare companies to showcase their products. These collaborations can enhance your credibility and expose your salon to people who may not have discovered it otherwise. For example, a product review video in partnership with a well-known brand can attract both that brand’s audience and potential clients who trust your opinions. Collaborations like these can help expand your reach, foster professional relationships, and introduce new opportunities for growth.

Analytics to Improve Your Content

One of the advantages of using YouTube is the ability to track and analyse how well your videos are performing. YouTube offers detailed analytics that show which videos are getting the most views, how long viewers are watching, and where they are dropping off. By paying attention to these metrics, hairdressers can understand what type of content resonates most with their audience and adjust accordingly. Whether it’s creating more tutorials, focusing on specific hair types, or tailoring content to viewer preferences, these insights help refine your strategy for maximum impact and engagement.

By utilising YouTube as a tool for your business, you can not only engage current clients but also reach new audiences, educate, and earn money through your content, all while building a stronger, more visible brand for your hairdressing salon.