Setting up a YouTube Channel for your Hairdressing Business by Joe Cignetti

Setting up a YouTube channel for your hairdressing business is an exciting way to showcase your talent, share tips, and engage with potential clients. If you are new or just need more information on a who to do a YouTube channel, this is the blog for you.

I’ll take you through a more detailed step-by-step process to ensure you understand everything clearly.

Creating a Google Account

Before you can even begin with YouTube, you’ll need to have a Google account. If you already use Gmail or other Google services, you probably have one. If not, go to [accounts.google.com](https://accounts.google.com/signup) and create a Google account. During this process, you’ll be asked for some basic information like your name, email address, and password. If this account is primarily for your business, you might want to choose a name and email that aligns with your salon brand. This makes it look more professional when people come across your videos or channel.

Creating Your YouTube Channel

Now that you have a Google account, you can head to YouTube, which is owned by Google. Sign in with the Google account you just created by going to [youtube.com](https://www.youtube.com). Once you’re signed in, look at the top right corner where your profile icon appears. Click on that icon, and in the drop-down menu, you’ll see an option to “Create a Channel.” When you click on this, YouTube will guide you through the process of setting up a channel name and basic identity for your business. If your hairdressing salon is called “Glide Hair Tools,” for example, this is the perfect opportunity to name your channel after your business so people can easily find it.

After naming your channel, YouTube will create a space where your videos will live. At this point, your channel will be bare, so you’ll need to make it look professional and inviting.

Customizing Your YouTube Channel

Customization is a critical part of making your channel stand out. First, you’ll want to upload a profile picture or channel icon. If you already have a logo for your salon, this is a great time to use it. If not, a clear, high-quality image that represents your business, such as a photo of your salon or a styling tool you often use, will work well. This image is important because it gives your channel a recognizable face that people will associate with your brand.

Next, you’ll want to focus on your channel banner (also called channel art), which appears at the top of your channel. This is a larger image that acts almost like a digital billboard for your business. You can use this space to reinforce your branding by including your salon’s name, tagline, and even a couple of images showing your work. The recommended size for the banner is 2560 x 1440 pixels, and many free tools like Canva can help you create a professional banner if you don’t have graphic design experience.

In the channel description section, you get to tell potential viewers what your channel is all about. This is a place to introduce your salon and outline the type of videos you plan to share. For example, you might explain that your channel will offer styling tutorials, hair care tips, and product reviews. Make sure to include relevant keywords that people searching for hairdressing content might use, like “best hairstyles for short hair” or “curly hair styling tips.” This will help YouTube recommend your channel to users who are interested in hairdressing content.

You can also add links to your salon’s website, your booking system (like Fresha), or other social media accounts right in your channel description. This makes it easy for viewers to learn more about your services and book appointments directly from your YouTube channel.

Uploading Your First Video

Now that your channel looks professional, it’s time to upload your first video! If you’re wondering what kind of content to start with, an introduction video where you talk about your salon, your team, and the services you offer is a great idea. Alternatively, you could jump right into a hair tutorial or a styling demonstration.

To upload your video, click on the camera icon with a + sign at the top of the page, next to your profile icon.

When you click on this, select “Upload video” from the dropdown. Choose the video file from your computer that you want to upload. You’ll then need to give your video a title and description. Try to be as descriptive as possible with the title while using keywords that people might search for. For example, “How to Cut Layered Bob Hair | Glide Hair Tools Salon” is more searchable than just “Haircut Tutorial.”

In the video description, you’ll have space to go into more detail about what viewers will learn or see in the video. This is also where you can add links to your website or booking page, encouraging viewers to visit your salon. YouTube will also allow you to choose a thumbnail for your video, which is the image people see before clicking on your video. You can either choose a frame from the video itself or upload a custom thumbnail to make your video stand out.

Optimizing Your Videos for Search

To make sure your videos reach as many people as possible, you need to optimize them for YouTube’s search engine. This means choosing the right title, description, and tags. A good video title should clearly explain what the video is about and include keywords related to hairdressing. In the description, provide a thorough explanation of the video’s content, adding keywords that potential clients or viewers might search for, like “best salon haircuts,” “how to style long hair,” or “salon hair care tips.”

You can also add tags, which are keywords that further help YouTube categorize your video. Tags like “hair salon,” “haircut,” “styling tips,” or “salon equipment” will make it easier for people to find your content when they search for those terms. Setting Up Your Channel Preferences

In YouTube Studio, the back end of your channel, you’ll be able to adjust important settings. Under branding, make sure your logo and other visual elements are consistent with your salon’s brand. You can also adjust permissions here, allowing your team members to help manage the channel if necessary.

Another important part of your settings is your audience designation. You’ll be asked if your channel is “made for kids” or “not made for kids.” If your content is specifically targeted at children, you’d choose “made for kids,” but for a hairdressing business, it’s likely that your content will be “not made for kids,” so select that option.

Planning Your Content and Posting Schedule

Once your channel is set up, think about how often you’d like to post videos. Consistency is crucial for growing your channel. Whether you decide to upload once a week, twice a month, or at another frequency, stick to a regular posting schedule. This will help your audience know when to expect new content from you.

Common types of content for hairdressers include:

Hair tutorials (e.g., “How to Create Beach Waves”).

Product reviews (review shampoos, styling tools, or treatments).

Client transformations (before-and-after videos).

Q&A sessions (answering common hair care questions).

Promoting Your Channel

To grow your audience, you’ll need to promote your videos. Share each new video across your salon’s social media platforms like Instagram, Facebook, and even your website. You can also embed your YouTube videos directly into blog posts or on your salon’s homepage. Engaging with viewers by responding to comments and asking for their opinions can also encourage more interaction and build a sense of community around your brand.

Analysing Your Channel’s Performance

As you start to grow your channel, **YouTube Studio** offers a variety of tools to help you track your progress. You’ll be able to see how many people are watching your videos, how long they watch them, and which types of videos are performing the best. This information is invaluable as it allows you to adjust your strategy, focusing more on the content that resonates most with your audience.

Monetization (Optional)

If your YouTube channel grows significantly, you might consider monetizing it. To qualify for YouTube’s Partner Program, you need at least 1,000 subscribers and 4,000 hours of watch time in the last 12 months. This would allow you to earn revenue from ads that are shown during your videos. However, this is optional and only necessary if you want to turn your channel into a revenue source beyond promoting your salon.

By following these steps, you’ll have a professional and appealing YouTube channel to promote your hairdressing business. Each step is designed to help you create and grow your presence on YouTube, making it an effective tool to attract new clients, showcase your skills, and build a loyal following online.