Recent Post
Setting clear, actionable short-term goals (3 and 6 months) is critical for driving business success, especially in dynamic industries like hairdressing and wellness services. This guide provides a detailed, step-by-step approach to ensure your goals are strategic, achievable, and impactful.
I feel its important to celebrate your wins, so set yourself rewards when you reach your targets. Some ideas I have, treat yourself to a massage, go out for dinner, just choose something that will make you feel rewarded.
Before setting short-term goals, it’s essential to have a clear long-term vision. Think of the vision as your compass—it guides every decision you make. For your hairdressing salon and recovery centre businesses, this might include financial growth, brand reputation, customer experience, and operational excellence.
Example Vision Statement:
“To become the leading salon in your area, known for exceptional service, innovative treatments, and a loyal, growing client base.”
This vision informs your goals by setting the ultimate direction for your business. Every goal you set should contribute to achieving this larger vision.
Assess Your Current Situation
Before setting goals, take an honest look at where your business currently stands. Conducting a thorough analysis helps identify gaps and opportunities.
Key Areas to Assess:
1. Financials:
o What is your current monthly revenue? How much profit are you generating after expenses?
o What services generate the most revenue?
2. Client Base:
o How many active clients do you have?
o What percentage of clients return regularly?
o What feedback have clients provided recently (reviews, comments)?
3. Operations:
o Are your team members operating efficiently?
o Are there any bottlenecks in service delivery?
o Is your equipment well-maintained?
4. Marketing:
o How effective are your current marketing channels (social media, email, word of mouth)?
o Are you consistently posting engaging content on your YouTube channel?
5. Team:
o How engaged and motivated is your staff?
o Do they have the necessary skills and training to meet client expectations?
By understanding your current position, you can set goals that are realistic and relevant.
Identify Key Focus Areas
Based on your assessment, prioritize the areas that will have the greatest impact on your business. Focus on 3-5 key areas to avoid spreading your efforts too thin.
Key Focus Areas Examples:
1. Increasing revenue
2. Enhancing client retention
3. Strengthening brand awareness
4. Improving team productivity
5. Streamlining operations
Set SMART Goals
SMART goals are:
· Specific: Clear and well-defined.
· Measurable: Quantifiable so you can track progress.
· Achievable: Realistic given your resources.
· Relevant: Aligned with your long-term vision.
· Time-bound: Have a clear deadline.
Here are detailed 3-month and 6-month goal examples:
3-Month Goals:
Goal 1: Increase Monthly Revenue by 10%
Why: Revenue growth ensures the business remains profitable and can reinvest in improvements.
Action Steps:
1. Launch a 3-month promotional campaign offering discounts on bundled services (e.g., haircut + treatment + blow dry).
2. Create an upselling guide and train your staff to promote high-margin services.
3. Monitor weekly revenue and adjust the promotion if needed.
Measure: Track revenue before and after the promotion and compare results.
Goal 2: Boost Social Media Engagement by 20%
Why: Increased engagement drives brand visibility and attracts new clients.
Action Steps:
1. Post 3 high-quality YouTube videos focusing on trending hair care tips and recovery techniques.
2. Collaborate with local influencers to promote your services.
3. Run an interactive Instagram contest where participants can win a free service.
Measure: Use social media analytics tools to track engagement metrics (likes, comments, shares).
Goal 3: Improve Staff Efficiency by 15%
Why: Greater efficiency means more clients served and higher overall revenue.
Action Steps:
1. Introduce a weekly team meeting to review performance and discuss improvements.
2. Implement a staff incentive program where employees receive bonuses for meeting performance targets.
3. Use client feedback forms to identify areas where service can be improved.
Measure: Track average time per service and compare it to pre-goal benchmarks.
6-Month Goals:
Goal 1: Achieve a 25% Increase in Client Retention
Why: Retained clients generate consistent revenue and are more likely to refer others.
Action Steps:
1. Launch a loyalty program with exclusive rewards for repeat visits.
2. Send personalized follow-up messages after appointments, thanking clients and offering discounts on their next visit.
3. Offer a VIP membership package with added perks (e.g., priority booking, free refreshments).
4. Measure: Use your salon management software (e.g., Fresha) to track client retention rates.
Goal 2: Launch a New Service Offering
Why: New services attract both existing and new clients, boosting revenue.
Action Steps:
1. Research trends and client interests to determine the most appealing service.
2. Invest in the necessary equipment and staff training.
3. Create a marketing campaign to promote the new service.
Measure: Track the number of bookings and revenue generated from the new service.
Goal 3: Strengthen Brand Awareness Locally
Why: Increased brand awareness drives foot traffic and client inquiries.
Action Steps:
1. Partner with local businesses (cafés, gyms) for cross-promotions.
2. Host an open-house event or workshop to introduce new clients to your services.
3. Secure press coverage in local magazines or news outlets.
Measure: Monitor website traffic, new client sign-ups, and social media mentions.
Step 5: Create an Action Plan
Break down each goal into smaller tasks with clear deadlines. Assign responsibilities to team members where appropriate.
Example: Action Plan for Goal 1 (3-Month Revenue Increase)
Week 1:
· Design promotional materials.
· Announce the promotion on all marketing channels (social media, email, in-salon posters).
Week 2:
· Train staff on upselling techniques.
· Begin tracking revenue weekly.
Weeks 3-12:
· Monitor progress and adjust the promotion if necessary.
· Recognize staff members who excel at upselling.
Step 6: Track Progress Regularly
Consistently monitor your progress to ensure you’re on track. Use metrics and data to evaluate success.
· Weekly Check-Ins: Review key metrics and discuss progress in team meetings.
· Monthly Reviews: Conduct a more in-depth analysis and adjust strategies as needed.
· 6-Month Evaluation: At the end of 6 months, assess overall performance, celebrate successes, and set new goals for the next phase.
Step 7: Motivate and Reward Your Team
Keep your team motivated by celebrating milestones and recognizing their efforts.
Ideas for Motivation:
1. Offer bonuses or gift cards for meeting performance targets.
2. Hold a monthly “Employee of the Month” award.
3. Organize team-building activities or outings.
Step 8: Prepare for the Next Phase
As you approach the end of your 6-month goals, start planning for the next 6-12 months based on what worked well and what didn’t. Use the lessons learned to set more ambitious goals.
By following this detailed plan, you’ll create a structured approach to growing your business over the next 6 months. Remember, consistency and adaptability are key. Regularly review your progress, stay flexible, and involve your team in the goal-setting process to foster a sense of ownership and commitment.
Yes, it’s easy to go off track however just acknowledge it and get back to the plan
Click http://<a href=mailto:hello@glidehairtools.com.au for our tracker planning sheet to help you keep of your goals and progress.
© Copyright 2025 Glide Hair Tools | ABN 97117422698
Designed and Developed by:
