Leveraging Influencer Collaborations to Elevate Your Hairdressing Salon by Joe Cignetti

In today’s digital age, influencer marketing has become an integral part of promoting businesses, particularly in the beauty and fashion industries. For hairdressing salons, collaborating with local influencers can be a powerful strategy to attract new clients, build brand awareness, and foster a loyal customer base. This approach allows salons to tap into the influencers’ […]

Flexible Work Hours by Joe Cignetti

Flexible working hours can offer numerous benefits to your team of hairdressers, enhancing both their job satisfaction and the overall success of your salon. Here’s a detailed look at these benefits: Increased Job Satisfaction and Morale Flexible hours allow hairdressers to have greater control over their schedules, helping them to balance work with personal commitments […]

Caring for Electrical Equipment in a Hairdressing Salon by Joe Cignetti

We all know that proper care and maintenance of electrical equipment in a hairdressing salon is essential not only for the longevity of the tools, but also for the safety of the staff and clients. But are we covering everything we should?  Electrical tools like hairdryers, straighteners, clippers, and other styling devices are the backbone […]

How to Negotiate Your EFTPOS Terminal Fees by Joe Cignetti

Negotiating your EFTPOS (Electronic Funds Transfer at Point of Sale) terminal fees is an essential strategy to manage and reduce your business expenses. Given the competitiveness of the financial services industry, you have ample leverage to negotiate better terms. Here’s a comprehensive guide to help you navigate this process effectively.  Understand Your Current Fees Review […]

Building and Boosting Your Reputation and Reviews in a Small Business by Joe Cignetti

In the competitive world of small business, reputation is your most valuable asset. It’s not just about being known; it’s about being known for the right reasons. A great reputation built on trust, quality, and exceptional service can set your business apart and drive both repeat customers and new referrals. Here’s how to cultivate and […]

Why You Should Be on LinkedIn and the Benefits as a Business Owner After gathering more information, I realised that I also need to make more of a presence on LinkedIn By Joe Cignetti

Imagine unlocking a world where every connection you make, every piece of content you share, and every interaction you have brings you one step closer to your business goals. This isn’t a dream; it’s LinkedIn. LinkedIn is the platform that revolutionizes how business owners like you connect, market, and grow. LinkedIn is your golden ticket […]

Why a Salon Owner Needs a Mentor By Joe Cignetti

At the beginning of 2024 I took on a mentor, I have had them in the past and I believe it has given me valuable assistance along the way. Its easy to get overwhelmed or lost in your business and here’s some points on why I believe its important.   Mentors Have Greater Experience and […]