How to Set 3 and 6-Month Business Goals: A Comprehensive Plan by Joe Cignetti

Setting clear, actionable short-term goals (3 and 6 months) is critical for driving business success, especially in dynamic industries like hairdressing and wellness services. This guide provides a detailed, step-by-step approach to ensure your goals are strategic, achievable, and impactful. I feel its important to celebrate your wins, so set yourself rewards when you reach […]

Let’s Talk About Price Increase by Joe Cignetti

So, you want to revisit your pricing structure for 2025 however you feel nervous doing so! I have put together a few suggestions that may work for you. In 2024 we have seen prices for almost everything increases yet hairdressing is one of the most undervalued professions (Just my opinion) Increasing prices as a salon […]

HOW TO DEAL WITH A BAD REVIEW by Joe Cignetti

Receiving a negative review can be unsettling. Nobody likes to receive a bad review and as much as we try not to take it personally, it hurts. However, it’s also a valuable opportunity to put your customer service skills to the test and commit to improvement. I have put together a few hints on how […]

Using client reviews effectively in your advertising strategy by Joe Cignetti

Using client reviews effectively in your advertising strategy is essential for building trust and establishing your business as a reliable service provider. It goes beyond simply sharing positive feedback; it’s about strategically placing these testimonials in a way that connects with potential clients at every touchpoint. When integrated thoughtfully, client reviews serve as powerful advertising […]

The Importance of Actively Requesting and Pursuing Client Reviews: by Joe Cignetti

In today’s digital landscape, client reviews have become an integral part of building a successful business. For service-oriented businesses, like hairdressing salons, the impact of client reviews is undeniable. Reviews are no longer optional; they are critical to gaining trust, enhancing reputation, and driving growth. I will share with you my opinion and explain why […]

Setting up a YouTube Channel for your Hairdressing Business by Joe Cignetti

Setting up a YouTube channel for your hairdressing business is an exciting way to showcase your talent, share tips, and engage with potential clients. If you are new or just need more information on a who to do a YouTube channel, this is the blog for you. I’ll take you through a more detailed step-by-step […]