How often should I post online? by Joe Cignetti

So, what is the right balance for posting on your salon’s business page while keeping your audience engaged and happy? I have put together a few points that may make you decision easier! 1. 3-5 Posts Per Week: Quality Over Quantity Why 3-5 Posts? This range hits the sweet spot for maintaining visibility without overwhelming your […]

Its only a small treat but the answer is Chocolate! by Joe Cignetti

Do you want to… Enhances your client’s experience Create a memorable moment Build an emotional connection Set yourself apart from competitors Encourage positive reviews and word-of-mouth Improve your client’s mood Support a relaxing atmosphere Its only a small treat but the answer is Chocolate!! Have you ever seen people not smile eating chocolate? A little […]

Holiday Ideas for your Salon by Joe Cignetti

Creating a festive Christmas atmosphere in your salon is a great way to make clients feel warm and welcome. I have a few ideas that can get your salon into the Christmas spirit, and I know it seems early, but it always takes time to organise. Here are some ideas to get your salon into […]

INSTAGRAM REELS vs STATIC POSTS by Joe Cignetti

Reels offers several key advantages over still images, especially when it comes to engaging with your audience and growing your brand presence. Here are some reasons why Reels can be more impactful: Higher Engagement Rates Reels tend to get more views, likes, comments, and shares compared to static posts. Instagram prioritises Reels in its algorithm, […]

Leveraging Influencer Collaborations to Elevate Your Hairdressing Salon by Joe Cignetti

In today’s digital age, influencer marketing has become an integral part of promoting businesses, particularly in the beauty and fashion industries. For hairdressing salons, collaborating with local influencers can be a powerful strategy to attract new clients, build brand awareness, and foster a loyal customer base. This approach allows salons to tap into the influencers’ […]

Flexible Work Hours by Joe Cignetti

Flexible working hours can offer numerous benefits to your team of hairdressers, enhancing both their job satisfaction and the overall success of your salon. Here’s a detailed look at these benefits: Increased Job Satisfaction and Morale Flexible hours allow hairdressers to have greater control over their schedules, helping them to balance work with personal commitments […]

Caring for Electrical Equipment in a Hairdressing Salon by Joe Cignetti

We all know that proper care and maintenance of electrical equipment in a hairdressing salon is essential not only for the longevity of the tools, but also for the safety of the staff and clients. But are we covering everything we should?  Electrical tools like hairdryers, straighteners, clippers, and other styling devices are the backbone […]