The Power of the Consultation: The Salon Secret That Changes Everything by Joe Cignetti
Not long ago, I sat across from a young hairdresser named Mia. Fresh out of her apprenticeship. Full of energy. All the right skills. Foils perfect. T-section precise. Her energy was there, and she genuinely cared about her clients. But something wasn’t clicking. I talked to the owner who I knew, and she said many […]
Activated Bamboo Charcoal is a Game-Changer for Your Hair and Scalp by Joe Cignetti

Most people know charcoal as something you might see in skincare or face masks, but did you know that activated charcoal is one of the most powerful natural detoxifiers for your hair and scalp too? When used correctly in shampoos, scalp scrubs, or treatments, it can transform the health, feel, and look of your hair […]
Why Every Hair Salon Should Be Using Branded Stickers on Retail Products by Joe Cignetti

In the hustle of daily salon life, it’s easy to overlook the little things that can make a big difference in client retention and retail sales. One of those simple yet highly effective ideas? Branded stickers on your retail products. Think about it: Your client loves the shampoo or treatment you recommended, takes it home, […]
How to Make a Small Retail Space Eye-Catching and Inviting: A Comprehensive Guide by Joe Cignetti

Creating a visually appealing and memorable retail space within a small area can be challenging, but with thoughtful design and strategic planning, you can make your store look both spacious and captivating. Here’s a comprehensive breakdown of techniques to make your small retail space eye-catching and functional. Maximize Vertical Space: Elevate Your Design Small retail […]
Training Module: Greeting Clients at the Front Desk by Joe Cignetti
Objective: Create a warm, professional, and reassuring first impression that sets the tone for an exceptional salon experience. Why First Impressions Matter The moment a client walks into the salon, they begin forming their opinion—not just about their stylist, but about the whole business. A friendly, confident, and caring greeting helps your client feel […]
A Step-By-Step Guide to Using your Glide Hot Rod Straightening Iron to Create Long-lasting Curls on your Hair by Joe Cignetti

I have created today something for you to give your clients, as hairdressers we know how to use our straightening iron for curls, yet it can be a challenge for our clients. How many times do you hear “how do I do my hair at home?” Well, here’s a step-by-step guide to using your Glide […]
How to Look After Your Salon Professional Hair Dryer by Joe Cignetti

Your salon hair dryer is one of the hardest-working tools in the salon, used every day to style, finish, and perfect client looks. Proper maintenance not only extends the life of your dryer but also ensures consistent performance, safety, and client satisfaction. Below is a comprehensive guide to keeping your salon dryer in top condition. […]
Scissor Maintenance by Joe Cignetti

Looking after your tools of trade is important, so we’ve complied some effective ways to maintain your scissors. After each use, clean your scissors to remove hair, dirt, and moisture. Wipe them down with a soft, dry cloth. Once a week, give your scissors a thorough cleaning with warm water and mild soap. […]
The Power of a Branded Shower Comb: A Story of Client Retention Beyond a Business Card by Joe Cignetti

Let me tell you a story about Sarah, a busy professional and a long-time client of your salon. She loves how you take care of her hair, how the colour always turns out perfect, and how her cut sits just right for weeks. But Sarah, like many of your clients, has a busy life. Between […]