Mother’s Day is a perfect opportunity to boost salon sales while offering clients meaningful gift options. This six-week promotional plan is designed to increase anticipation, maximize engagement, and drive bookings. By strategically rolling out offers and content, you can create a seamless campaign that attracts customers and generates revenue.
Remember you need to do all that you can for April as there are 3 public holidays and the option of clients having 10 days off! So be ahead of the rest and get you Mother’s Day campaign going.
Week 1: Announce & Build Excitement (Teaser Week)
Goals: Create awareness and build anticipation for upcoming Mother’s Day promotions.
- Social Media Teasers: Use captions like:
- “Mums deserve the best! Stay tuned for the perfect gift ideas launching soon.”
- “Something special is coming for Mother’s Day! Any guesses?”
- In-Salon Promotion: Display small posters near the reception desk with messages like:
- “Mother’s Day is Coming—Exclusive Gift Ideas Revealed Soon!”
- Email Marketing: Send a teaser email to your client list announcing upcoming Mother’s Day specials.
- Staff Training: Brief your team on upcoming offers so they can start mentioning them to clients.
Week 2: Reveal Mother’s Day Gift Options
Goals: Introduce special packages and make it easy for clients to buy gifts.
- Curate Gift Packages: Offer exclusive Mother’s Day packages such as:
- The Ultimate Pamper Package – Blow-dry, scalp massage, and deep-conditioning treatment.
- Mother-Daughter Hair Experience – Dual blow-dries or styling.
- Mum’s Glow-Up – Full hair refresh, toning, treatment, and a take-home product.
- Gift Vouchers: Promote easy-to-purchase salon gift cards with a bonus offer (e.g., Buy a $100 voucher, get a $20 bonus).
- Social Media Announcement: Post carousel images or reels showcasing each package.
- Salon Display: Set up a beautifully wrapped gift display near reception featuring hair care products and vouchers.
Week 3: Create Urgency & Special Offers
Goals: Encourage early purchases and reward clients for acting fast.
- Limited-Time Discount: Offer an early bird discount (e.g., “Buy before April 30 and get 10% off.”).
- Email & SMS Reminder: Send a reminder featuring testimonials or client stories about why a salon day is the perfect Mother’s Day gift.
- Salon Signage: Update front desk signage to highlight time-sensitive promotions.
Week 4: Boost Engagement with a Giveaway & Influencer Collaboration
Goals: Generate excitement and increase social engagement.
- Giveaway Campaign: Run a social media contest where clients can:
- Nominate a mum to win a pamper package.
- Share their Favorite memory with their mum for a chance to win.
- Client Engagement Posts: Ask followers to share why their mum deserves a salon treat.
- Cross-Promotion: Collaborate with a local florist or café to create a “Mum’s Day Out” bundle (Hair + Coffee + Flowers).
Week 5: Final Push & Last-Minute Reminders
Goals: Capture last-minute buyers and maximize gift sales.
- Urgency Marketing:
- “Last chance to grab a Mother’s Day gift package!”
- “Express Gift Vouchers Available for Last-Minute Shoppers!”
- Social Media Blitz:
- Countdown posts: “3 Days Until Mother’s Day! Still need a gift? We’ve got you covered.”
- Instagram stories with direct links to book packages or purchase gift vouchers.
- Salon Staff Support: Train team members to ask every client: “Have you found the perfect Mother’s Day gift yet?” and suggest packages.
Week 6: Mother’s Day Weekend & After-Sales Engagement
Goals: Maximize last-minute sales and continue client engagement beyond Mother’s Day.
- Same-Day Gift Solutions:
- Promote digital vouchers for last-minute shoppers.
- Extend weekend walk-in availability for last-minute pamper bookings.
- Follow-Up Marketing:
- Send thank-you emails/SMS to all gift purchasers with an exclusive discount on their next visit.
- Encourage gift recipients to redeem their vouchers soon and book their appointments.
- User-Generated Content:
- Ask clients to tag your salon in their Mother’s Day pampering posts.
- Re-share user-generated content on social media for social proof.
This structured six-week program is designed to build anticipation, create engaging promotions, and drive sales while strengthening relationships with clients. By implementing these strategies, your salon can maximize bookings, increase revenue, and make Mother’s Day a memorable event for your customers.
Ready to Elevate Your Mother’s Day Sales? Let’s Get Started!
